![]() ![]() This keyword can be a single word, a series of words or a hashtag. To add a keyword search column, click the magnifying glass icon in the navigation to the far left of your screen (just under the “new tweet” icon). When I’m tracking public conversations around any particular thing, I usually just keep the “Notifications” column and delete the rest.Ĥ. Click “Remove” at bottom left of the menu to delete. To delete a column, click on the slider icon to the top right of the column. You can either keep these columns as they are, or delete them. ![]() (These columns are similar to the ones you’ll see on your Twitter home page).ģ. When you log in for the first time, you’ll see the default TweetDeck setting showing four columns: home, notifications, messages and activity. (If you don’t already have a Twitter account, you can set one up here).Ģ. It does’t matter how regularly you use Twitter, or how many people you follow – TweetDeck simply needs your log-in to access the Twitter firehose. Go to Tweetdeck and log in with your Twitter account. The whole process shouldn’t take you more than five minutes.ġ. In this blog post I’ll show you how to track brand mentions by setting up a simple keyword alert using TweetDeck. I like TweetDeck because it’s free, it focuses purely on Twitter (still the go-to channel for breaking news) and its desktop alerts enable you to keep on top of what’s happening – with minimum disruption to your workflow. There are many ways to do this but my preferred tool is TweetDeck (above). ![]() If you run marketing campaigns, manage a product or service, or develop policy, you’d probably like to know what people are saying about the thing you work on in real time. ![]()
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